Digitaluxe - Home

Vision

Shaping the future of luxury retail

Founded in 2018 in Biel/Bienne, we empower luxury watch and jewelry retailers with bespoke digital solutions that honor their heritage, elevate their brand image and secure the long-term success of their business.

20+

Luxury retailers in Switzerland

10M+

Sales opportunities generated

Expertise

Your on-demand and fully outsourced digital team

Contact Us

E-commerce Development

Design & development of bespoke online store to support your boutique.

Product Database Management

Management of your watch and jewelry online product catalogue.

Social Media Advertising

Creation of Facebook & Instagram campaign to increase traffic and visibility.

Search Engine Advertising

Creation of Google campaign to ensure visibility when clients seek you.

Chad Cook

Founder

Ty Thaggard

Principal

D'arcy Young

Head of Operations

David Carpenter

Director of Asset Management

Colin Moore

Director of Acquisitions

Bryan Botterman

Director of Development

Nesta Murphy

Analyst

Luke Logan

Intern Analyst

Why Digitaluxe?

A signature method: L.U.X.E

We believe that a luxury digital strategy should embody the same standards of excellence as the world’s finest maisons. That’s why our approach is rooted in four core pillars:

Legitimacy – Deep industry knowledge in luxury retail, watchmaking and jewelry.
Uniqueness – Every solution is 100% bespoke, crafted to reflect your brand’s DNA.
Xcellence – A pursuit of perfection in both aesthetics and performance.
Emotion – Digital experiences that inspire fascination, desire and lasting trust.

Projects

A glimpse into our latest work — refined, bespoke and built to elevate

Junod x MyEcommerce

Created a premium Shopify store with immersive design, smooth navigation and multilingual setup to maximize online sales.

Lionel Meylan x MyDatabase

Implemented a fully automated product database, real-time synchronization, ensuring accurate listings and faster online availability.

Michaud x MySocial

Fully managed Facebook and Instagram campaigns with official visuals, precise targeting, continuous optimization and detailed reporting.

Zbinden x MySearch

Launched ultra-targeted Google Ad campaign, AI-optimized, to attract ready-to-buy customers at the best possible cost.

Our reviews

Making digital simple for luxury retailers

Marketing Manager

Luxury retailer in Geneva

“Digitaluxe transformed our online presence with elegance and precision. Their refined design and branding truly reflect the luxury identity of our brand.”

Associate/Partner

Luxury retailer in Biel/Bienne

“We saw immediate results with Digitaluxe’s advertising service. Professional, responsive and highly effective—perfect for premium retailers like us.”

Boutique Manager

Luxury retailer in Zürich

“From strategy to execution, everything was seamless. Digitaluxe understands the luxury market and delivers solutions that feel exclusive and made-to-measure.”

Associate/Partner

Luxury retailer in Montreux

“Our new website finally matches the level of our boutique. Sleek design, smooth UX and outstanding service from Digitaluxe.”

Boutique Manager

Luxury retailer in Berne

“Digitaluxe helped us clarify our positioning and bring consistency to our branding across all channels. A true game-changer for our business.”

Associate/Partner

Luxury retailer in Lausanne

“They know the jewelry and watch industry inside out. Digitaluxe speaks our language and delivers digital work with craftsmanship and care.”